Coming soon, but here’s a quick glimpse:
I worked to reimagine the information architecture and navigation for Verizon’s newly launched storefront ‘Products & Plan Perks”, focusing on improving discovery of non-core products and services, while supporting organizational goals to increase adjacent services revenue.
Launch & impact
Scalable discovery of non-core products & services resulted in:
3× menu engagement
2x link clicks
2.3% conversion rate
8M+ visitors within 60 days
Skills applied: