Award-winning strategist reframing problems, navigating ambiguity, and distilling complexity to clarity.‍ ‍

I work at the intersection of technology, equity, community, and culture. I thrive in complex environments where I can define future-state experiences, drive innovation, and align cross-functional stakeholders.

For 6+ years, I’ve worked across 6 industries to transform emerging trends, market signals, behavioral insights, and analytics into strategies that create business impact.

I’ve worked with

Featured work

Notable skills

Leadership

Stakeholder management

Storytelling

Facilitation

Systems-thinking

Project management

Ethical & responsible AI

Experience mapping

Strategic foresight & futures thinking

Innovation strategies

Multi-method research

Opportunity creation

Participatory design & co-creation

Business modelling

Ethnographic research

Insight synthesis

Roadmap creation

Service design

Testimonials

“Yasmeen stands out for her strong stakeholder management. She communicates with confidence, handles ambiguity with ease, and ensures alignment.”

— Noopur AMBRE, Senior designer @ verizon

“She has taken lead in facilitating design thinking workshops… She proactively seeks feedback, and uses it to improve her growth.”

— Nick Chu, Director of ux @ MOMENTUS

“Yasmeen is highly skilled in breaking apart difficult challenges via expert questioning to form early hypotheses.”

— Jill pierce, aNALYST @ VERIZON