I’m an award-winning designer & strategist reframing problems, navigating ambiguity, and distilling complexity to clarity.

With 6+ years of experience, my work spans Fortune 100 enterprises, SaaS startups, and nonprofits, across 7 diverse industries.*

Currently, envisioning the future of personalization at Verizon & pursuing my MS. Strategic Design & Management at Parsons.

* Telcom, Media, Tech (TMT),  Manufacturing & hardware, Consumer goods & retail, social impact, BIOTECH, IT/Identity management

I’ve worked with

Featured work

Notable skills

Leadership

Stakeholder management

Storytelling

Facilitation

Systems-thinking

Project management

Ethical & responsible AI

Experience mapping

Strategic foresight & futures thinking

Innovation strategies

Multi-method research

Opportunity creation

Participatory design & co-creation

Business modelling

Ethnographic research

Insight synthesis

Roadmapping

Service design

Testimonials

“Yasmeen stands out for her strong stakeholder management. She communicates with confidence, handles ambiguity with ease, and ensures alignment.”

— Noopur AMBRE, Senior designer @ verizon

“She has taken lead in facilitating design thinking workshops… She proactively seeks feedback, and uses it to improve her growth.”

— Nick Chu, Director of ux @ MOMENTUS

“Yasmeen is highly skilled in breaking apart difficult challenges via expert questioning to form early hypotheses.”

— Jill pierce, aNALYST @ VERIZON