Ahlan! 👋🏻

I’m Yasmeen and I like storytelling, sensemaking, and pattern-seeking

2015

I combine my Masters education (MS, SDM) and 6+ years of design practice to lead cross-functional teams, navigate complex project dynamics, and drive strategic visioning, by translating insights into actionable business outcomes.
I bring 10+ years of interdisciplinary experience across industrial, digital, service, experience, and innovation design, which enables me to think holistically about problems, through systems-thinking.

I’ve created multiple systems maps to understand full ecosystem.

2024

I designed & assembled campus event & wayfinding signage at my Northeastern University co-op

I’ve facilitated various workshops over the course of my career, including one on service blueprints.

I designed & manufactured products “Sensi” to help the elderly w/ enhancing their fine motor skills (3D print & laser cut)

2025

One of my very first design creations in high school; a math game for 3rd graders

2019

2018

I envisioned, designed, and created a Medusa inspired headpeice for one of my undergrad classes

2021

My design philosophy

I approach design with a systems lens, understanding meaningful change requires understanding how parts connect within a larger whole. Rather than addressing isolated touchpoints, I focus on designing interventions that create impact across interconnected structures.
My work is grounded in a commitment to equity. I believe design should not only be aesthetic and functional, but actively work toward empowering towards fairness, representation, and inclusion.
Informed by my own cultural background, I approach design with a sensitivity to cultural nuance and deep understanding for the lived experience.

My story

I’ve been designing since I was 14

I’m an award-winning designer & strategist working at the at the intersection of intersection of human behavior, systems, and AI, turning insights into strategies that move business metrics. I reframe problems, navigate ambiguity, and turn complexity into clarity.

My journey began in high school with a Product Design class that changed my life, I got the chance to apply design thinking by listening to real-users and designing for them; desk organizers, 3D-printed headphone holders, adjustable laundry basket, and math games for kids. Studio time became my escape, a place to experiment, create, and see ideas come to life.

I pursued my passion for design through an undergraduate degree in Interaction Design and Entrepreneurship, from Northeastern University.

Over time, my curiosity grew from solving individual screen-level problems to understanding and shaping complex systems. I’ve earned my MS in Strategic Design and Management at Parsons, and I’m building on 6+ years of professional experience in experience design, research, and strategy.