Baladi Box is a cultural gifting venture celebrating Middle Eastern heritage through thoughtfully curated products, storytelling, and meaningful experiences.

I founded it to serve the global Middle Eastern diaspora, connecting customers with authentic products and emerging makers while transforming gifting into a way to preserve culture, create connection, and support regional artisans. My venture involved:

1. defining the value proposition

2. developing the brand strategy

3. defining the customers segment

4. building the business model (pricing and revenue projections)

5. bringing the concept from idea to market (website, marketing, ad campaigns, etc)